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I've been involved in the laser tag industry since the very beginning in 1984 as a player, manager, consultant, writer and more.
My name is Jason Bock and I am the author of three books on laser tag:
Grand Opening Magic
Groups Sales for Laser Tag and
The Laser Tag Marketing Manifesto.
These books were written for the International Association for the Leisure and Entertainment Industry (IALEI) which recently merged with IAAPA. The Marketing Manifesto was originally written for the International Laser Tag Association.
I spent six years working with the team at LASERTRON as director of marketing before returning to running my own business, Madd Matt's Entertainment.
I provide laser tag and entertainment center consulting services through this web site. I've assisted many operators with marketing, business planning, operations, and feasibility studies. I prefer "Get to the Point" short term engagements to expensive, long-term contracts.
You can contact me through this site if you have a comment or question or just want to say "hello."
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