Laser Tag Grand Opening Book to be Published by IALEI
Jason Bock has agreed to write a series of books for IALEI on laser tag marketing. The first of these books, Laser Tag Grand Opening Magic, should be available by the second quarter of 2004.
The idea-packed resource includes tips and ideas to make your grand opening event outstanding. Readers will learn:
- 10 Principles of Laser Tag Marketing
- 5 Ways to Get the Marketing Help You Need For Any Budget
- 3 Types of Grand Openings and Which One Works the Best
- How to Get the Media to Pay Attention to Your Grand Opening
- What Advertising Works and What Doesn't for a Grand Opening
- How to Create a Marketing Plan Anyone Can Use
As a bonus, readers will also receive:
- 15 pages of ready to fill out forms to help you organize your marketing and grand opening plans and test your advertising
- Case Studies of Actual Grand Openings
- 3 Quick Templates of Effective Grand Opening Plans
Watch this website for the book's release or go to www.ialei.com for book sales.
The next two books, due out this year, will cover generating group sales at your center and talk about advertising for existing centers.
Do you want Grand Opening Magic for your entertainment center? Jason Bock's Grand Opening Magic package will bring thousands of players to your center for your grand opening. |
