I've already worked with many laser tag and entertainment operations, as well as other small and large businesses. Hundreds of operators around the world read my first book, Lazer Wars: A Laser Tag Marketing Manifesto, published by the International Laser Tag Association (ILTA). Below are some of the comments from people that read the book, centers that I have worked with and people who have heard me speak.

We entered the laser tag business in 1995 with *zero* knowledge of what we were getting into. Our grand opening that year was anything but grand. I basically flushed $6,000 right down the drain. In 1996, I met Jason Bock through the laser tag Usenet group, and after much discussion, we hired him to help with our marketing efforts. We did well enough that we decided we needed to move and expand. After we began designing our new facility, Jason mentioned that he would like to take a stab at the arena design. After evaluating his design, it became the blueprint for not only our arena, but our entire facility! Everything Jason said made sense, and he thought of things we never even dreamed of. He even came up with a list of facilities in the region he thought we should visit. Jason helped us in almost every aspect of our new facility opening.

Regarding the grand opening for our new facility in 1999, we followed Jason's plan to a "T." All we can say that we opened with a BANG! We were the talk of the town, and in the months that followed, people were waiting 2 hours to plan on the busiest days. If you don't follow a plan like Jason's during your "honeymoon" period, then you will just miss out on thousands of dollars in sales. You don't get two chances for a Grand Opening.

Joe Nelis

NOTE: To be fair, I work with Jim Kessler and Paul Henderson now although these comments were received prior to my employment at LASERTRON laser tag equipment.

Jason Bock did a great job as one of our guest speakers. Our audience was very impressed by his speaking skills as well as the content of his presentation. Jason focused on explaining the keys to successful marketing for laser tag and how important it is to focus on your key strengths in the market place. We hope to have Jason back again for our next conference. He knows how to market laser tag and most importantly he is a great person to work with as well as a solid individual."

Jim Kessler,

Jason took the mystery out of what it takes to make a good website. I would recommend his advice to anyone who wants their site to be effective and inexpensive.

Karl Ross,

Jason's presentation not only lived up to our theme, A Conference for Professional Laser Tag Operators, but also provided the guests with valuable information. I could tell by the reaction on those on hand, Jason provided an excellent marketing plan. The attendees left motivated and excited."

H. Paul Henderson III,

You put website building into plain English that everyone could understand. You gave me the basics in a nutshell. Very interesting.

Bonnie & Howard Milam,

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